Future

How a global player can help the top players. And everyone, who wants more than just a good instrument.

Global networking has entered the music arena. Today sounds, recordings and live concerts can be broadcast via Internet simultaneously into every part of the world. The information age creates new rules and new challenges for the music business and the publication of music. Technological developments take place at an incredible pace and require a new way of thinking also from a musical instrument manufacturer - across all borders.

SONOR has taken action at an early stage and secured global alliances. Product innovations are being developed by an international design team. Musicians, engineers, design specialists from Europe, the U.S., Japan and Australia, to name but a few, work together to create instruments, that are unique in sound and design.

Success, however, is not confined to quality standards alone. It requires the ability to realize quality everyday in international markets. This led to a strategic expansion of production facilities in order to produce instruments close to the key future markets, such as Asia and to increase SONOR's role as a key global player. Through consistent know how transfer and global thinking SONORs quality is today being created in production facilities in China and in SONORs main factory in Germany for high end instruments.